Key Person Insurance
Key Person Insurance safeguards profits, investors, and stability - so your company can keep running, no matter what.

Benefits of Key Person Insurance
Covers Loss of Profits
Provides a financial cushion to offset reduced income if a key person can no longer work.
Helps fund recruitment and training of replacements
Gives your business the funds needed to find and train the right replacement quickly.
Offers continuity during transition
Keeps operations running smoothly while the business adjusts to change.
Protects against loss of contracts or investors
Reassures clients and investors that the business remains stable and secure.
Improves business resilience and stability
Strengthens your company’s ability to recover and maintain confidence during setbacks.
Can support the key person’s family
Provides financial assistance to the family if the insured key person passes away.
Customers Love Us! But Don't Just Take Our Word For It....
Get Cover Today in 3 Simple Steps
Speak with an expert
Book a quick call with one of our protection experts to discuss your business setup and key team members.
Get your tailored quote
We’ll find the most tax-efficient Key Person policy for your company - often saving you money while maximising protection.
Secure your business
Once approved, your cover starts immediately, giving you peace of mind that your company is protected from the unexpected.
Frequently asked questions
Who is a key person?
A key person is an individual whose skill, knowledge, experience or leadership contributes to the continued financial success of the business. A key person may be anyone whose death could lead to a financial loss for the business.
This might be a loss of profits if you lost your best salesperson, the cost of having to recruit or train a replacement or important personal or business contracts lost due to the key person not being there to maintain a contract.
Can partners take out Key Person cover on each other?
Yes, a partner could take out their own life policy and place it under trust for the other partners. In the event of a valid claim the policy proceeds would be payable to the trustees who would in turn pay the partners as beneficiaries of the trust. The partnership would usually pay the premiums.
What happens if the key person leaves or retires?
If a key person were to leave or retire before the end of the Key Person Protection policy term, the business could stop paying the premiums allowing the policy to lapse. Alternatively, the company may choose to continue paying the premiums until the end of the policy term and in the event of a claim, the business would receive a capital sum.
Who should be covered by Key Person Insurance?
Consider the individuals within your business and ask yourself:
- Would the loss of that person negatively impact or slow down any ongoing projects?
- How easy would it be to replace that person’s expertise?
- Is that individual essential to your business growth?
- Would the loss of that person detriment any customer or supplier relationships?
- Would the business miss their contribution?
- Are there any financial matters, such as bank loans that are dependent upon that key person?
How likely is it that a Key Person will need to Claim?

Likelihood of a Critical Illness – Likelihood of at least one partner or director getting a critical illness before age 65 Source CIBT02 Based on 1971-2003 population data and experience, published in SIAS paper Exploring the critical path, 2006. Males’ standalone, extended cover, including own occupation total and permanent disability.

Likelihood of Death – Likelihood of at least one partner or director dying before age 65 Source www.actuaries.org.uk. Based on mortality data from TMNOO (temporary assured lives, male non-smokers, 1992-2002) at five plus years duration.
How much should I insure my key people for?
There are no hard and fast rules when assessing the financial value of a key person. Each key person must be dealt with on their own merits. A primary method of calculating the key person’s worth is as a multiple of the company profits, the standard multiples are 2 x gross profit or 5 x net profit.
Alternatively, some firms calculate the value as a multiple of that person’s salary. Up to ten times gross salary may be considered for a rapidly expanding business.
Your Broadbench adviser will guide you through this calculation.
What’s the tax position for Key Person Insurance?
Typically, tax relief is not allowed as in nearly all cases the key person being insured is a major shareholder of the business. Just because the policy may not qualify for tax relief does not mean that the company should not take key person insurance. It just means they will not get tax relief on the premiums.

